A powerful presenter does not only prepare a topic, a powerful presenter prepares for the people in the room.That is a big difference.You can have a great story, a strong slide deck, beautiful demos, and deep knowledge. But if you do not understand who is sitting in front of you, your message might still miss the target.For me, knowing your audience is one of the most important parts of being on stage.Before I speak, I want to know who is there.Are they technical? Are they business oriented? Are they below the powerline or above the powerline? Are they C level, architects, engineers, administrators, partners, customers, potential customers, colleagues, or a mix of all of them? Are they beginners? Are they experts? Are they from one company or many different companies? Are they there because they wanted to attend, or because someone else told them to be there?That last one matters too.Sometimes people are not really volunteers. They are volunteered by someone else.And that changes the e
