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Is Blogging gone as we know it?

  • April 1, 2026
  • 6 comments
  • 57 views

Geoff Burke
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Last week I attended RSAC and as stated in a previous post had a great time.

However, nothing in life is perfect and I had one conversation that got me worried. The person in question is much more “in the know” than I am when it comes to the IT industry. He claimed that blogging is basically dead now. It has been washed away by a tidal wave of AI generated content and has permanently removed the need for real bloggers. “No one believes that anyone actually writes anything anymore”. Along with that IT communities are under threat, if you don’t need bloggers and content creators then why have these groups of people? The can be easily and cheaply replaced by AI Agents. 

I wanted to ask everyone here what they thought and if there is anything we can do to save our brands?

For my part I have decided to always try and post a video along with any written content that I create. The BVLOG!! If you can pronounce that you should win an award right off the bat!

 

6 comments

Chris.Childerhose
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I think blogging is still relevant and when I write mine it is my own words for the most part where AI just does some grammar checks, etc. only.

I am not at the stage of VLOGs just yet nor may never but it is another great idea.

 
 
 

eblack
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  • Influencer
  • April 1, 2026

I think there is still significant room for blog content. Most Ai written text is easy to identify, and much of it may or may not be accurate, depending on its sources and the model used. Personally, I draft all my own articles, but I do use AI for editing, along with personalized prompts to refine formatting to fit my site. 


coolsport00
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  • Veeam Legend
  • April 1, 2026

No..I don’t think it’s dead. At least...I would hope ppl still write their own content 🙏🏻

I don’t think it harms anything to use AI for grammatical changes here and there as long as the core of the content is created by the poster/blogger.

That’s my 2¢ for what it’s worth 😂


kciolek
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  • Influencer
  • April 1, 2026

No. I don’t think it’s dead. I hope not I just got started lol. I try to write and include screenshots of what I’ve done in my lab to make it more personable. 


Iams3le
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  • April 1, 2026

Hi ​@Geoff Burke,

Blogging is more alive than ever, but the "barrier to entry" has been raised. You can no longer just "write for a search engine." You have to write something so authoritative that an AI sytem can use it as a foundation for its own answers.

We are already witnessing in our community the proliferation of AI-generated images, many of which are of poor quality. Such content risks undermining the credibility and value of your work, including blog posts. Google has not frowned at this, I am sure they will in no distant time.

I do not agree that blogging is dead! This is far from it. In fact, many AI tools such as ChatGPT, and Perplexity rely on well-researched blog posts with reliable sources and references to generate content. This underscores the continued importance of producing high-quality, authoritative blog content. Have you heard of the term EEAT by Google? Quality content cannot be overstated.

It’s also worth noting that Google and other search engines continuously update their algorithms, de-indexing low-quality posts throughout the year. We see these types of posts in the community almost every day. If content is considered low-quality, Google can remove it from search results, further emphasizing the value of well-crafted blogs. There are a lot of threads on Reddit on this topic.

On the point you mentioned, AI can also be used to create quality videos and not just low-end content from inexperienced creators. BTW, Adobe recently acquired Semrush for $1.9 billion, with plans to integrate Semrush’s SEO and online visibility data into its Experience Cloud. This aims to enable Generative Engine Optimization (GEO), helping brands become more discoverable in search results and AI-powered chat interfaces like ChatGPT, Google Gemini, and others.

While this comment doesn’t cover every angle, it serves to reassure that blogging is far from dead. Across all aspects, AI is an enabler. The key is to leverage AI to enhance research and efficiency while maintaining original, high-quality content that resonates with readers.

That said, there is an ongoing debate around fairness: many large AI players rely heavily on content created by publishers, yet they do not compensate them when offering paid services to subscribers. This creates an imbalance, and some platforms including Cloudflare and other CMS providers are developing features to block AI crawlers from accessing their content. If such measures become widespread, it could significantly impact the effectiveness of AI content generation and force a reevaluation of how AI interacts with the web. A lot of well known bloggers are switching to video creation because of this!


Iams3le
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  • April 1, 2026

I think there is still significant room for blog content. Most Ai written text is easy to identify, and much of it may or may not be accurate, depending on its sources and the model used. Personally, I draft all my own articles, but I do use AI for editing, along with personalized prompts to refine formatting to fit my site. 

+1 you are leveraging it correctly!