Veeam-first infrastructure, what am I missing?

As some of the Veeam staff probably know, I am definitely NOT Veeam's biggest fan. One reason is because there always seems to be a need to sort of build an environment to suit Veeam. As a service provider, I've always looked for solutions that best fit existing environments with little to no modifications. I've also been very big on ease of installation, ongoing administration, and intuitive interfaces for managing everything, I wouldn't rate Veeam as the best at any of that.

However I do continue to see a lot of people who say "Veeam is the best" and "Veeam is great" and "Veeam solved all of our problems", and also threads like this veeam-backup-replication-f2/broadcom-vm ... 91924.html where there's plenty of people discussing needing to find a way to build their entire infrastructure around "what works with Veeam", so in that case only considering VMWare alternatives if Veeam supports it, and so I've finally decided I need to just ask:

What am I missing? What does Veeam have that no one else does? What problems did Veeam solve for you? What alternative softwares/services are you comparing Veeam to? And most confoundingly, what do you like so much about Veeam that you're wanting to shape your entire environment around using Veeam (Veeam-first infrastructure) instead of just finding the best backup solution for your environment?