Broadcom has announced major updates to the VMware Cloud Services Provider (VCSP) Program. These changes impact all existing VCSP and White Label partners and will take effect over the next several months.
Key Highlights
| Change | Detail |
|---|---|
| Program Closure | The current Broadcom Advantage Partner Program for VCSPs ends October 31, 2025. |
| Non-Renewal Notices | July 15, 2025: VCSP partners not invited to the new program will receive a notice of non-renewal. |
| White Label Sunset | The White Label model will be discontinued on October 31, 2025 and will not continue in the new program. |
| Post-October 2025 Limitations | Departing partners may only support existing customers under current commit contracts. They will not be allowed to: – Onboard new customers – Execute new contracts (except for capacity increases) – Renew existing contracts |
| Customer Continuity | Departing partners are encouraged to work with authorized VCSP partners to support renewals and ensure service continuity. |
Frequently Asked Questions
Q: Why is Broadcom making changes to the VCSP program?
Broadcom is closing the current VCSP program on October 31, 2025 and transitioning to a more focused partner strategy that emphasizes customer success with VMware Cloud Foundation.
Q: What is happening to the VCSP White Label model?
Broadcom is sunsetting the White Label model effective October 31, 2025. It will not be part of the new VCSP program structure.
Q: What happens to partners who are not invited to the new program?
- On July 15, 2025, non-invited VCSP partners will receive a notice of non-renewal.
- Through October 31, 2025, they may continue supporting existing and new customers, provided all new contracts are co-terminus with existing commit terms.
- As of November 1, 2025, these partners:
- Can support existing customers within current contract terms
- Cannot transact with new customers, sign new contracts (except for capacity increases), or renew services
Q: What happens to customers of departing VCSP partners?
Broadcom encourages departing VCSP partners to coordinate with authorized VCSP providers to enable a smooth transition, especially for customers seeking to renew service beyond current terms.