The last week in June, more than 15,000 attendees converged on Las Vegas for HPE Discover 2025, a major gathering of technologists, partners, and customers exploring what's next in hybrid cloud, AI, and enterprise infrastructure.
As a team, we exceeded our engagement goals with over 40 official meetings and 500 meaningful conversations in the Veeam booth. My role focused on providing technical support, contributing to integration conversations, and identifying collaborative opportunities to strengthen our alignment with HPE’s evolving strategy. It takes a team to succeed, though, so thanks to all of our contributors at this event! We had over 20 Veeam employees in attendance.
A central message throughout the event was that we’ve entered an extraordinary new era shaped by artificial intelligence and its ability to fundamentally change the way people live and work. HPE positioned itself as the trusted partner for navigating this transformation, with solutions that span edge to cloud and are built for what’s next. AI is reshaping our world at a pace that’s difficult to comprehend, and HPE isn’t just observing the change, they’re engineering the infrastructure behind it.
At HPE Discover 2025, the conversation went beyond the hype of generative AI. Antonio Neri’s keynote spotlighted three transformational layers of AI adoption:
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Generative AI has redefined the way we work, accelerating productivity and creativity at scale.
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Agentic AI is making AI more than just a tool. It’s evolving into a semi-autonomous assistant and a digital co-worker that can take action, not just give suggestions.
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Physical AI is bridging the gap between digital intelligence and the physical world, driving automation across industries in ways we’re only beginning to grasp.
HPE’s unified platform vision combining private cloud, observability, and trusted infrastructure is designed to support all of these layers, securely and sustainably.
HPE strategy going forward has three pillars. Networking is the foundation, AI is the destination, but the path runs through hybrid cloud.
First, though, what would an event announcing the “great VM reset” and the “AI era” be without a company logo refresh? Behold the branding experts at work! Now on to the overall message at HPE Discover...
Networking: The Intelligent, Agentic Foundation
At the base of this architecture is a smarter, more secure network. HPE is embedding intelligence directly into the infrastructure through HPE Aruba Networking Central. The introduction of the Agentic AI mesh is reshaping how networks are managed. Autonomous digital administrators continuously monitor, troubleshoot, and optimize the environment in real time.
These aren’t traditional dashboards. They’re self-coordinating systems acting as a virtual operations team surfacing health metrics, proposing changes, reacting to threats, and even executing updates autonomously. New offerings like Private 5G, Wi-Fi 7, and high-performance switching hardware support this vision, complemented by OpsRamp, which extends observability and control beyond the network into the full enterprise stack.
Networking is no longer just connectivity — it’s becoming the intelligent foundation of hybrid cloud.
Hybrid Cloud: The Platform for Modern Operations
If networking is the foundation, hybrid cloud is the infrastructure where the real work begins. Hybrid cloud is where workloads live, move, and scale. This is the layer that makes everything else possible. From managing virtualization to orchestrating containers, securing data, and enabling intelligent agents, hybrid cloud is the operational backbone of the modern enterprise. It’s where we’re seeing AI operations, workload modernization, and cross-cloud management converge. This is also where Veeam’s role is expanding rapidly.
At Discover, HPE introduced a range of enhancements across its hybrid cloud portfolio:
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GreenLake is no longer just a consumption model. It’s becoming an AI-augmented operational layer, supporting distributed intelligence and secure workload placement across private and hosted environments.
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Agentic AIs are now embedded across GreenLake-managed systems, enabling infrastructure to monitor and manage itself with minimal human oversight.
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HPE Alletra Storage MP (B10000 for block, X10000 for object) continues to push boundaries on performance and AI-readiness, with metadata tagging, machine connectivity, and modular design enabling multiple generations of hardware to operate together.
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HPE Zerto was highlighted for its role in vault-based cyber resilience and last-line data recovery, alongside traditional Zerto CDP functionality.
But the most significant announcement for Veeam was our new integration with HPE Morpheus VM Essentials.
Veeam + HPE Morpheus: Expanding the Alliance
HPE and Veeam officially announced that Veeam will deliver image-based backup support for HPE Morpheus VM Essentials, enabling customers to:
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Simplify protection for virtual machines in a modern, low-cost-license environment
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Enable VM migration and data portability across hypervisors
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Consolidate their backup and virtualization strategy under a unified platform
This expands our presence in HPE’s core hybrid cloud stack and opens the door for even broader go-to-market collaboration across HPE Morpheus Enterprise, GreenLake, and OpsRamp. Even where technical integration isn’t required, Veeam and HPE technologies complement each other naturally, and together, we’re well-positioned to deliver a complete, resilient hybrid cloud experience.
We also see growing opportunity in the Data Resilience by Design framework announced jointly by HPE and Veeam. This new global initiative pairs Veeam Data Platform with HPE cybersecurity services to give customers a complete blueprint for protecting their data, no matter where it lives.
Whether supporting containerized workloads with Veeam Kasten, hybrid environments with image-based backup, or building toward intelligent observability and automation with OpsRamp and Morpheus, Veeam is now a critical part of HPE’s story, and we’re just getting started!
You can view this joint announcement in either of these links:
Agentic AI in the Hybrid Cloud and the Role of Veeam
HPE’s hybrid cloud vision isn’t just about where workloads run, it’s about how infrastructure manages itself. With GreenLake Intelligence, Morpheus, and OpsRamp, HPE is laying the groundwork for a new operational model. Agentic AI administrators will monitor, optimize, and act across the enterprise.
This shift invites a natural question: what role does Veeam play in this AI-driven future?
Veeam delivers the data trust, mobility, and visibility these agents need to be effective. As data flows between platforms and services, Veeam ensures it’s protected, portable, and available for intelligent operations. Looking ahead, we could see Veeam-powered services and agents in HPE hybrid cloud pillar. The possibilities are exciting!
While HPE builds the self-managing hybrid cloud, Veeam serves as its data resilience. This isn’t just backup. It’s foundational infrastructure for the AI-powered enterprise.
Looking Ahead to AI: From PCAI to Cray EX
AI is the destination — and HPE is building the roadmap to get there.
From the Private Cloud AI (PCAI) developer system for entry-level use cases to modular AI factories supporting full-scale production workloads, HPE is creating a portfolio that spans from on-prem enterprise to the Cray EX exascale supercomputers powering national research.
While Veeam isn’t a core part of the AI stack today, our role is essential in making hybrid cloud AI-ready: delivering clean, protected, mobile data that’s trusted by the systems and AI agents that will eventually act on it.
Wrapping Up: Energy, Execution, and What Comes Next
HPE Discover 2025 laid out a bold vision: a future where AI transforms everything — from infrastructure to operations to outcomes. But this future doesn’t arrive all at once. It’s built on a clear strategy:
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Networking is the foundation - connecting data, systems, and agents securely and intelligently
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Hybrid Cloud is the path - offering the flexibility to run workloads wherever it makes the most sense
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AI is the destination - unlocking insight, automation, and competitive advantage at scale
And at the center of that journey is the need to manage, protect, and trust your data every step of the way.
Veeam is already embedded in the hybrid estate, supporting workloads across Alletra MP B10000, Alletra 4120/4140 Storage Servers, and Alletra MP X10000. As agentic AI reshapes how enterprises operate and Veeam expands our support of new HPE Private Cloud offerings (PCE, PCBE, PCAI), Veeam ensures the data behind every decision, workflow, and recovery remains secure, available, and verifiable.
Networking builds the base. Hybrid cloud moves you forward. AI redefines what’s possible.
Veeam helps you get there — safely.